The Baldwin Piano Company is an American piano brand. It was once the largest US-based manufacturer of keyboard instruments and known by the slogan, "America's Favorite Piano". It ceased most domestic production in December 2008, moving production to China. Baldwin is currently a subsidiary of the Gibson Guitar Corporation, the largest American manufacturer of musical instruments.
The company traces its origins back to 1857, when Dwight Hamilton Baldwin began teaching piano, organ, and violin in Cincinnati, Ohio. In 1862, Baldwin started a Decker Brothers piano dealership and, in 1866, hired Lucien Wulsin as a clerk. Wulsin became a partner in the dealership, by then known as D.H. Baldwin & Company, in 1873, and, under his leadership, the Baldwin Company became the largest piano dealer in the Midwestern United States by the 1890s.
In 1889–1890, Baldwin vowed to build "the best piano that could be built" and subsequently formed two production companies: Hamilton Organ, which built reed organs, and the Baldwin Piano Company, which made pianos. The company's first piano, an upright, began selling in 1891. The company introduced its first grand piano in 1895.
Upright pianos, also called vertical pianos, are more compact because the frame and strings are vertical. Upright pianos are generally less expensive than grand pianos. Upright pianos are widely used in churches, community centers, schools, music conservatories and university music programs as rehearsal and practice instruments, and they are popular models for in-home purchase. The hammers move horizontally, and return to their resting position via springs, which are susceptible to degradation. Upright pianos with unusually tall frames and long strings are sometimes called upright grand pianos. Some authors classify modern pianos according to their height and to modifications of the action that are necessary to accommodate the height.